Laws of UX : Using Psychology to Design Better Products & Services (9781492055310)

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces

You'll learn:

How aesthetically pleasing design creates positive responses
The principles from psychology most useful for designers
How these psychology principles relate to UX heuristics
Predictive models including Fitts's law, Jakob's law, and Hick's law
Ethical implications of using psychology in design
A framework for applying these principles

Product details

• Format Paperback | 150 pages
• Dimensions 152 x 229 x 10.41mm | 281.23g
• Publication date 01 Jun 2020
• Publisher O'Reilly Media, Inc, USA
• Publication City/Country Sebastopol, United States
• Language English
• ISBN10 149205531X
• ISBN13 9781492055310
• Bestsellers rank 10,321

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